Green Product Placement Off and Running!
The past month and a half has been a whirlwind of activity for GPP.
First off, we headed off to Anaheim, California the beginning of March for Natural Products Expo West, where we saw some of our current lovely clients like
We met lots of great new people and great new brands and have since brought some wonderful new companies and products on board !
After that, if was off to Hollywood, where we met with studio execs, green set consultants, production designers, and even Green Celebrity Pioneer, Ed Begley, Jr.
While there we secured placements in HBO’s “Enlightened” and a pilot for CW that was shooting in Toronto (good thing we had wifi!)
Then, it was fly home for 5 days, and then turn around and cross the country once more, so that Beth could speak at the Better Living Home Show in Portland, Oregon.
Beth spoke about why it’s important to use all the marketing tactics on your arsenal as a natural product company, to market your brand, and it is only through fully integrating green brands into mainstream media, that we will hope to break through the barrier with the majority consuming public, and make these types of products “normal”.
The talk was a great success, and following our talk, we got to meet briefly with Expo keynote speaker, uber green celeb, Daryl Hannah:
You can catch excerpts of Beth’s talk here: (note, it had an accompanying power point presentation, not visible in this video)
After that, it was back to Baltimore and some production work. At the same time, we’ve begun our soft launch which resulted in lots of wonderful press .
So, with all this, Green Product Placement is off to really promising start! Stay tuned for more news and events, and check out a few more pictures from our trips on our Facebook Page.