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End of the Year Post- GPP’s 2012

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  As the year draws to a close, we see that either the Mayans were wrong, or somehow the modern interpretation was a bit off, but since you’re reading this, we’re going to assume that we’re all still here.

Looking back on this year, 2012, Green Product Placement’s first full year of business, we’re pretty   proud of what we’ve been able to accomplish. Before we start looking back to the beginning of the year to now, we’re going to bring you up to date on what we’ve been up to since we last posted in the GPP blog.

We did our drawing for the free tickets to the Film Biz Recycling “Lights, Camera, Auction” event.  Congrats to the winner, Ben!

Just before the event, Hurricane Sandy blew onto the east coast, flooding coastal towns, lower Manhattan, parts of Brooklyn like Red Hook and the Far Rockaways, and left many without power, including Beth of GPP. Days before their annual fundraising event, our friends at Film Biz Recycling became first responders, redistributing needed supplies donated by citizens and productions. Beth and Lisa did their own collection of donated goods from various departments on Netflix’s “House of Cards” (season 1 was just wrapping at the time) and from Lisa’s neighborhood of Mayfield, in Baltimore.

We managed to cram 2 hampers full of supplies in Beth’s Prius and drove it all up to Brooklyn, for FBR to redistribute, where needed. Check out this video we made of our trip up “the turnpike”:

Then, the next evening it was off to the big party! Check out Lisa and Beth looking tres glamorous in these photos (courtesy FBR ) and video (courtesy FBR and Canal Creatures) :

 

After that, it was back to Baltimore, where we wrapped up work on Season 1 of Netflix’s “House of Cards” and started work (and placements!) on Season 2 of HBO’s “Veep”. We also got some additional placement opportunities for a specific episode of “Blue Bloods”, “Walk of Shame”, a new comedy feature for Lakeshore Entertainment, starring Elizabeth Banks, along with placements for a specific episode of the very popular tv show, “Parenthood”.

We also are happy to announce that in addition to our office in New York at Green Spaces, we also now have a local office to work from in Baltimore. We’re in the vibrant and hip neighborhood of Hampden, full of restaurants, shops and small businesses. In fact, we’ve been told that the small businesses are close to 80% women owned! Add GPP to that list. :-)

To kick off our new office, we held a holiday open house the day of the Mayor’s Christmas parade, which marches right down “The Avenue” (aka 36th Street.) 36th Street featured prominently in John Waters’ cult classic “Pecker”.

View pictures from our open house here: Open House Holiday Office-Warming Party

 

The best thing, well one of the best things from that day was seeing a dog, in a fez, riding a magic carpet go-cart. In our minds, there’s not much cooler than that!

So, then, one more trip up to NYC to visit a few more production offices- new ones to bring sample swag bags to, and ones we’ve working with already, to spread a bit of Holiday Cheer, and now we’re wrapping up all of the end of year things any company needs to do, including sending out our Holiday E-Card.  

 

With that, we look back on all we’ve been able to accomplish this past year- from placing our brands in over 23 studio and independent films and network television programs, to meeting with and becoming connected with studio branded entertainment execs, to meeting so many new, cool, production people, getting some fabulous international press, speaking at FBR’s first annual production Eco-Expo, at Portland, Oregon’s Better Living Home Show, at Green Spaces, meeting uber cool green celebs Ed Begley, Jr. and Darryl Hannah, and bringing all of our wonderful brands into the Green Product Placement family.

We can’t wait for all of the placements to come in 2013, and to bring even more wonderful natural, green, sustainable, socially enterprising, and local entrepreneurial companies into our Green Product Placement family of brands and in front of the camera, building “good” brand awareness, where they belong!

Best wishes to all for a Happy, Joyous Holiday Season and for a Healthy, Prosperous New Year!

All our best,

Beth and Lisa
Green Product Placement

 

Green Product Placement Off and Running!

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The past month and a half has been a whirlwind of activity for GPP.

First off, we headed off to Anaheim, California the beginning of March for Natural Products Expo West,  where we saw some of our current lovely clients like

Wholesome Sweeteners:

 

Beth and Lisa of GPP with Sarah of Wholesome Sweeteners

 

 

 

 

 

 

 

 

 

Full Circle Home:

Beth and Lisa with Heather of Full Circle Home

 

 

 

 

 

 

 

 

 

 

 

and Pirate Brands:

 

Lisa and Beth with the Pirate of Pirate's Booty!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

We met lots of great new people and great new brands and have since brought some wonderful new companies and products on board !

 

After that, if was off to Hollywood, where we met with studio execs, green set consultants, production designers, and even Green Celebrity Pioneer, Ed Begley, Jr.

Lisa and Beth with Eco-Celebrity Pioneer, Ed Begley, Jr.

 

 

 

 

 

 

 

 

 

While there we secured placements in HBO’s “Enlightened” and a pilot for CW that was shooting in Toronto (good thing we had wifi!)

 

 

 

Then, it was fly home for 5 days, and then turn around and cross the country once more, so that Beth could speak at the Better Living Home Show in Portland, Oregon.

Beth and Lisa in Portland for Beth's Presentation "Making Green Normal"

Beth spoke about why it’s important to use all the marketing tactics on your arsenal as a natural product company, to market your brand, and it is only through fully integrating green brands into mainstream media, that we will hope to break through the barrier with the majority consuming public, and make these types of products “normal”.

The talk was a great success, and following our talk, we got to meet briefly with Expo keynote speaker, uber green celeb, Daryl Hannah:

Beth and Lisa with Uber Green Celeb Daryl Hannah at the Portland Better Living Show

 

You can catch excerpts of Beth’s talk here: (note, it had an accompanying power point presentation, not visible in this video)

After that, it was back to Baltimore and some production work. At the same time, we’ve begun our soft launch which resulted in lots of wonderful press .

So, with all this, Green Product Placement is off to really promising start! Stay tuned for more news and events, and check out a few more pictures from our trips on our Facebook Page.